No one in modern America needs to be told that online technology is developing at a staggering rate. The internet has dramatically changed every industry on the planet in one way or another. The changes are so fast, and so varied, that it’s practically a full time job just to keep up with them. Some businesses seem to rely more heavily on the internet than others, and certain companies tend to try to resist the new changes that are occurring in business communications. It is easy to see the importance of web development to online companies that conduct all of their business remotely, take online orders, and handle customer service via email. But what about local businesses that are primarily face-to-face operations? What about the neighborhood pizza shop, antique store, or bowling alley? While owners of local businesses often believe that they don’t need web presence to do well, the trends in customer behavior seem to indicate otherwise.
Most Americans virtually live through their cell phones. “Smart phone” technology has transformed phones from simple means of mobile communication into pocket computers that can surf the worldwide web in second. This trend provides endless opportunities for forward-thinking business owners, including local business owners. New companies offer mobile web and custom app development to help businesses reach potential customers and existing customers through their cell phones. The smart phone provides business owners with an incredible potential advantage – a way to reach people anywhere, at any time. They don’t have to be at home in front of the television, within ear-shot of a radio, or typing on a computer screen. Their phone goes with them everywhere, which means that a business can effectively go with them everywhere.
Local businesses that want to expand and increase their profits may find that mobile website creation is even more important than standard website creation. A mobile site is created specifically to be accessed and navigated through a smart phone, which means that it is the perfect way to maintain great relations with customers, and to reach out to new customers. When local customers use their cell phones to find a nearby restaurant, tow truck, mechanic, plumber, party planner, or any other type of business, a mobile website will allow them to fully examine all of the information the business has to offer, searching multiple pages right through their phones. Custom apps are especially great for existing customers, offered for free to keep them updated about discounts, new merchandise, special events or deals, or changes of hours, location, or services.
At this point, less than 2% of businesses have mobile web presence or apps available to their customers, so it is the perfect time to get a jump on the competition and make it as easy as possible for customers to find your business through their phones, and to keep coming back.
J Daniel Agency develops mobile apps and mobile websites for businesses in Madison, WI and beyond. www.jdanielagency.com