Some people call them Generation Y. They are a new generation of tech-savvy customers who are always on the go, and always looking for a new gadget. Studies show that teenagers have more disposable income than any other demographic group in the United States, and the way to a teen’s heart (and wallet) is through his or her cell phone. Young Americans certainly spend a good deal of time on their computers, but they spend even more time with their phones, texting, playing games, and surfing the net through the latest smart phone technology. A few companies have noticed this trend, and taken steps to meet the growing demand for mobile website resources. However, less than 2% of businesses have mobile websites or apps, meaning that an entire world of business opportunities exists that have hardly been touched.
Business owners who are innovative and forward-thinking are investing in mobile web development and customized apps, creating new strategies to bring their businesses directly to the millions of smart phone users across the world.
Teens and young adults generally live through their cell phones, so much so that they are more likely to look online for products and services through their cell phones than their desktop computers. In fact, cell phones have come so far in their technological development that they are not really just phones anymore. Even the phrase “smart phone” does not do them justice. They are phones, cameras, and rather sophisticated computers. Professionals in higher education and high schools report that they have observed a growing use of cell phones and cell phone applications each year. There are always exceptions, but the high school and college student looks at his or her cell phone as the primary connection to the world. Yet, in spite of this common knowledge, the vast majority of businesses do not have websites and apps to link them to their potential and existing customers. Mobile technology is a largely untapped resource that could one day separate thriving businesses from dying businesses. The business owners who take advantage of this technology now will most likely see rewards for years to come.
There are many options for mobile development. J Daniel Agency www.jdanielageny.com is a mobile web development and app company that can design custom websites that are specifically made to be mobile-friendly, allowing customers to make full use of the website through touch-screen phone direction. Most standard websites can be accessed via smart phone, but they cannot be properly navigated without a mouse of directional pad. For most businesses, a separate mobile website is necessary to give smart phone users full access to the website, including the sales pages and online shopping carts. In short, it makes sense to make it as convenient as possible for customers to spend their money at your website from anywhere, at any time. This is especially important for businesses that offer merchandise that may be categorized as “impulse buys.”
Mobile web development companies can also create a wide variety of custom apps with a business’s logo, colors, slogans, and information on specials, new products, new services, and any other pertinent information that helps the customers stay informed and interested. Many of the companies that provide these services offer free consultation, and they can give business owners a great idea of all of the options available. It is definitely worth the time and money to be a part of this new business trend. j Daniel Agency can develop mobile apps and mobile websites for businesses in Madison, WI and beyond. www.jdanielagency.com